Our Story
We Believe Every Craft Deserves a Stage
SellWhatUMade connects India's rural artisans with global urban markets through authentic, sustainable, and fair commerce.
Origin
A Journey to the Ghats of Varanasi
In 2018, our founder Arjun Sharma visited Varanasi to observe the renowned silk weavers of the city. He was struck by a painful paradox: artisans who spent weeks crafting intricate Banarasi sarees earned just ₹500, while the same pieces retailed for ₹25,000 in Delhi showrooms.
The middlemen took everything. The artisans, the creators of true value, were left with almost nothing. That single observation became the founding idea: remove the middlemen, give artisans a direct digital storefront, and let them earn what their craft deserves.
Today, SellWhatUMade empowers 1,240+ artisans across 28 states, ensuring they receive at least 85% of every sale.
₹4.2 Cr
Artisan earnings to date
Impact
Empowerment Beyond Economics
We measure success not just in revenue, but in techniques revived, communities educated, and cultural pride renewed.
1,240+
Artisans Empowered
28
States Represented
₹4.2 Cr
Artisan Earnings
Our Principles
The Pillars of Our Platform
Authenticity
Every product is vetted for its origin and handmade nature. No factory replicas, no mass-produced counterfeits.
Fair Pay
Artisans receive at least 85% of every sale — compared to the 20-30% they earn through traditional retail channels.
Preservation
Commercial viability is the only sustainable path to intergenerational craft continuity. We make it possible.
Team
The People Behind the Platform
Arjun Sharma
Founder & CEO
Priya Iyer
Head of Artisan Relations
Karthik Raj
Chief Technology Officer
Sana Khan
Creative Director
As Seen In
Ready to Be Part of the Story?
Whether you create beautiful things or love collecting them — there's a place for you here.